Here’s a little-known fact to kick things off: Most sales letters don’t work. That shouldn’t surprise you, considering that most sales letters spend their time trying to accomplish the wrong thing. In other words, what you notice is that many business owners are simply talking too much about themselves and their product or service features. They’re not doing a good enough job of connecting their product or service with what matters to the customer.<\/p>\n
I could have chosen to begin this article with any one of five different classic sales letter openings that illustrate that point perfectly, but I’ll start this way instead: “You’re probably sitting there right now wondering why you should bother to rewrite your website sales copy.” To break it down simply, your website is a brochure that you work 24 hours a day, 7 days a week so you want to make sure that your website can actually convert visitors into paying customers\/clients.<\/p>\n
Here are 10 reasons why you should rewrite your website sales copy:<\/p>\n
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