How To Create A Brilliant Opt-In Form That Converts Visitors Into Leads

Hundreds of websites have opt-in forms that pop up, but simply having an opt-in form is not enough. You need…...
How To Create A Brilliant Opt-In Form That Converts Visitors Into Leads
January 28, 2022

Hundreds of websites have opt-in forms that pop up, but simply having an opt-in form is not enough. You need to learn how to create a brilliant opt-in form that converts visitors into leads without being distracting.

Websites with pop-ups can seem spammy. Visitors don’t have an incentive to subscribe because they often just get bombarded with opt-in forms. The best solution is to create a form that delivers value upfront. This will encourage visitors to sign up for your content, but you also need to incentivize them to share it on their social networks for further exposure.

Whenever I see an opt-in form that says “Subscribe to my email list”, I can’t help but think, “Seriously?” It’s a simple form, but it lacks value. No one is going to drop their email address in this type of opt-in form.

How To Create A Brilliant Opt-In Form That Converts With Value, Value, Value

How To Create A Brilliant Opt-In Form That  Converts Visitors Into LeadsIf you want to learn how to create a brilliant opt-in form that converts visitors into leads, then you need to provide value upfront by delivering useful content the moment they subscribe. That being said, before deciding what type of content to offer your subscribers, it’s important to consider who your target market is.

If you have a specific goal in mind, then the content should be tailored towards that particular objective. I’m not saying you can’t offer multiple types of value to subscribers, but you need to illustrate why they should subscribe by showcasing how it will benefit them.

For example, if your target market is businesses owners with an average of fewer than 5 employees, then you could provide them with free ebooks on the best outsourcing strategies.

Another example is if your target market is college students, then you could offer them access to free ebooks and videos on the best study techniques.

When you’re offering a lot of value upfront, it’s important to make sure visitors can easily take advantage of it. That being said, don’t overwhelm your subscribers with too much information because they won’t want to read through all of it. Depending on the type of content that you’re providing, I suggest including three to seven points in your opt-in form or within a blog post.

Create A Sense Of Urgency

When you’re setting out to learn how to create a brilliant opt-in form that converts visitors into leads, understand that the more value you provide upfront, the higher the likelihood that visitors will subscribe. Besides offering a lot of valuable information, another thing to consider is creating a sense of urgency.

It’s important that you don’t create a false sense of urgency, because then people will simply assume that it’s clickbait. However, you can include limited-time offers to drive action. For example, if your ebook is being offered for free for the next 24 hours only, then it will encourage subscribers to take advantage of the offer before it’s too late.

You don’t necessarily need to create a sense of urgency, but if you want more people to subscribe, then I highly recommend doing so. Once they have opted into your list, you can deliver the content you promised.

Examples Of How To Create A Brilliant Opt-In Form That Converts

The following are 7 examples of how to create a brilliant opt-in form that converts and offers value upfront. These will be more likely to get a visitor to opt-in to your email list:

1 – Offer a downloadable guide

2 – Offer a free e-book or a useful infographic

3 – Offer a free online course

4 – Create a quiz and offer the results

5 – Offer an exclusive discount or coupon code to subscribers only

6 – Offer an exclusive preview of your upcoming book or course

7 – Create a checklist that will teach them how to take action on something they’ve just learned

All 7 of these examples of “how to create a brilliant opt-in form that converts visitors into leads” have something in common: they offer a lot of value upfront. By providing value instead of simply saying “subscribe to my list”, you’ll be more likely to convince visitors to opt-in.

1 – Offer a downloadable guide

You can create a downloadable guide that will help them solve a problem or that will teach them how to do something. This is relevant for almost any market, which is why I recommend creating one of these opt-in forms if possible.

2 – Offer an ebook

Offering an ebook about your topic is always better than simply offering access to a list. After all, a lot of competitors will offer access to their email list, so you need to differentiate yourself from the crowd.

Offering an ebook that is relevant to your audience and that can be beneficial for them in some way is one of the best things you can do if you want more people to subscribe.

3 – Offer a free online course

If you’re knowledgeable about a topic and can deliver value, then creating an opt-in form that offers a free video course is another great idea. There may be plenty of people looking for your free videos, so it’s definitely worth considering this strategy if you have the skills to create effective course content.

4 – Create a quiz and offer the results

Instead of offering something upfront like an ebook or course, another idea is to create a quiz. This is another simple method on how to create a brilliant opt-in form that converts visitors into leads.

For example, if you’re selling products for dogs, then you could offer people the results of an exam that tests their knowledge about dogs.

Pretty much anything that you can turn into a quiz will work here, which is why you should definitely try this type of opt-in form if possible.

5 – Offer an exclusive discount or coupon code to subscribers only

Offering a discount on your product is a great way to incentivize people to subscribe. If they are planning on purchasing your product then they can get it for less if they subscribe, which is why this works so well.

Alternatively, you could also offer a coupon code that gives subscribers access to something free or some kind of exclusive content. The more valuable the discount or coupon is, the better it will convert visitors into leads.

6 – Offer an exclusive preview of your upcoming book or course

You can also try offering a preview of your next product as an opt-in form. This will work best if you plan on releasing the product soon and if it will be relevant to your target audience, but under those circumstances, it’s definitely worth trying this type of opt-in form.

7 – Create a checklist that will teach them how to take action on something they’ve just learned

Creating a useful checklist is yet another idea for an opt-in form. This can be helpful if you want to create some authority around your brand, which is always good for getting new subscribers.

By offering something like this when you’re learning how to create a brilliant opt-in form that converts visitors into leads, you’ll show visitors what you’re all about and demonstrate your expertise. If a person sees that you know how to solve their problem, then they’re more likely to subscribe because of it.

A/B test your opt-in forms & pop-ups

How To Create A Brilliant Opt-In Form That  Converts Visitors Into LeadsAfter you’ve learned how to create a brilliant opt-in form that converts visitors into leads and you’ve created the content you plan on delivering, the next step is to actually put them to the test. You’ll want to try out a few things to see what works best, such as adjusting the wording and changing when it appears on your site.

The idea is that you need enough traffic going through your site so that you can tell if an opt-in form or pop-up performs better than the others. If you don’t have enough traffic yet, then keep working on it until you do, because this is an important part of making your website successful.

Calculating your opt-in form’s conversion rate

Once you’ve collected enough data about the visitors that subscribe, you’ll want to figure out what the conversion rate is. To do that, you need to know how many visitors enter your site and then divide the number of people who subscribed from it.

For example: If 100 unique visitors came to your website and 10 of them subscribed, then your opt-in form has a 10% conversion rate. If you have gained no subscribers, your conversion rate is 0% and you need to improve your approach.

The goal is to have over a 5% conversion rate. Why is 5% a good starting point?

If you have a conversion rate of over 5%, you’re doing better than a majority of websites on the internet. According to Impact Plus, the average landing page conversion rate falls around 2.35%. They claim that the top 25% of sites have a conversion rate of 5.31% or higher. They also claim that the top 10% of sites have a conversion rate of 11.45% or more!

How To Create A Brilliant Opt-In Form That Converts (One Step Further)

There are plenty of other opt-in forms that you can create as well, so if none of these ideas work for your site, then feel free to brainstorm some more and test them out to see what works best.

The more you can differentiate your site from others while providing real value to your visitors, the better chance you’ll have of converting visitors into leads and subscribers.

Keep in mind that even if the value is there, learning how to create a brilliant opt-in form that converts visitors into leads is not an easy task. It will require testing, creativity, and a lot of work if you want to do it right.

This article will help you avoid some common pitfalls so that your opt-in forms are more effective. By reading this guide, you’ll know exactly what to test so that you can start generating more leads with your opt-in form.

If you need help or have questions about how to create a brilliant opt-in form that converts visitors to leads, feel free to reach out to me so that we can work one-on-one to get your website where it needs to be.

*Please note that some links on this page may be affiliate links. I may receive a small commission when you purchase anything from these links.

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