Are you feeling stuck? Like you’re hitting a wall and can’t seem to move forward? If you’re a small business owner, it’s likely that you’ve hit what’s called an “invisible ceiling.” This is a point in your business’ growth where things start to feel overwhelming. You have clients and maybe even a growing team, but the to-do list is never-ending. So how do you start breaking through the invisible ceiling in website sales to take your business to the next level?
The first step is to recognize that what got you here, won’t get you there. In other words, the methods and strategies that you’ve been using up until this point are no longer effective. If you want to see different results, you need to start doing things differently. But where do you start?
When it comes to your website, there are a few key areas that you need to focus on.
Design your websites with conversions in mind
First, your website needs to be designed and built with conversions in mind. It’s not enough to simply have a pretty website; it needs to be functional and user-friendly as well. By focusing on conversions, you’ll be able to ensure that your website is driving results and start breaking through the invisible ceiling in website sales.
Even though the website is supposed to showcase the value of your business, it’s more important that you convey the benefits that the visitor gets by working with your company. This is what will ultimately persuade them to take action and become paying customers.
So don’t talk about your business, talk about what your visitors receive by working with you. This is what they care about and this is what will motivate them to take action.
Also, check out this article to learn the 5 essential elements of a high-converting landing page.
Your website also needs to be mobile-friendly
As more and more people are using their smartphones and tablets to browse the web, it’s imperative that your website is optimized for these devices. If it’s not, you’re likely losing out on a lot of potential business. Not having a mobile-friendly website will tarnish the idea of breaking through the invisible ceiling in website sales.
To make sure that your website is mobile-friendly, start by testing it on different devices. See how it looks and see if there are any areas that need improvement. Once you’ve made the necessary changes, make sure to test it again. It’s also a good idea to use Google’s Mobile-Friendly Test tool to get a better idea of how your website stacks up.
Your website needs to load quickly
In today’s day and age, people have very little patience. If your website takes too long to load, they’re likely to click away and find another site that meets their needs. Your website should take no longer than 3 seconds to load if you’re trying to start breaking through the invisible ceiling in website sales.
To ensure that your website loads quickly, start by compressing your images. This will help to reduce the file size and make your site load faster. You should also consider using a content delivery network (CDN). A CDN is a network of servers that helps to deliver content to visitors based on their location. By using a CDN, you can ensure that your website loads quickly for everyone, no matter where they are in the world.
Write high-quality, keyword-rich content frequently
Next, you need to make sure that your website content is high-quality and keyword-rich. In order to rank well in search engines, your content needs to be relevant and informative. But it also needs to be optimized for the right keywords. This way, when potential customers are searching for businesses like yours, they’ll be able to find you easily.
The frequency of your content is also important. In order to keep your website fresh and up-to-date, you need to be adding new content on a regular basis. This doesn’t mean that you need to be writing a new blog post every day. But it does mean that you should be regularly adding new pages, blog posts, and other types of content so that you can start breaking through the invisible ceiling in website sales.
Keep in mind that there are several differences between SEO content and Conversion content.
Make sure your website is secure
Finally, you need to make sure that your website is secure. Cyber security is more important than ever and if your website is hacked, it could ruin your business. Not to mention, it could also put your customers’ information at risk. Nothing risks breaking through the invisible ceiling in website sales quicker than a security breach.
To keep your website secure, start by using a strong password for your admin login. Then, make sure that you’re using a secure server and that all of your data is backed up. You should also consider using a security plugin or service to further protect your site.
Take a closer look at your website sales process
Go through the flow of your checkout process and make sure it’s optimized for conversion.
Analyze your website traffic to see where users are dropping off and why.
Make sure you’re constantly testing and iterating on your website.
Eliminate any distractions that would prevent your website visitors from taking action. Have one specific goal for each page of your site and make it easy for visitors to take that action.
If you’re not sure where to start when it comes to your sales process or breaking through the invisible ceiling in website sales, consider hiring a web designer or developer to help you create an effective website that converts *hint hint wink wink*.
Generate traffic to your website
Finally, you need to focus on generating immediate traffic to your website. If no one is visiting your site, it’s not going to matter how well it’s designed or how great your content is.
There are a number of different ways to generate traffic, such as pay-per-click (PPC) advertising and social media marketing. You can also generate traffic by creating high-quality content that people will want to share.
Focus on your team (know your own strengths and weaknesses)
Another area to focus on is your team so that you can start breaking through the invisible ceiling in website sales. As your business grows, it’s important to surround yourself with people who will help you take things to the next level. So, if you don’t already have a team in place, now is the time to build one. Be sure to hire people who complement your skillset and who are just as committed to growing the business as you are.
Find others that complement your skillset so you can focus on the areas that you’re good at.
Outsource the things that you’re not good at or that you don’t have time for. Outsourcing or hiring people that can take on the tasks that you’re not good at or that you don’t have time for will free up your time so you can focus on the things that you’re good at and that will help grow the business.
Finally, make sure that everyone on your team is aligned with your company’s mission and values. This will help create a cohesive team that is committed to taking the business to the next level.
Breaking Through the Invisible Ceiling in Website Sales Conclusion
Now that you know what to do to take your website to the next level and start breaking through the invisible ceiling in website sales, it’s time to get started. Implement these tips and you’ll be well on your way to a successful website that converts.
If you need help with any of this, feel free to reach out to me. I’m always happy to help fellow entrepreneurs grow their businesses.