As a business owner, you know how important it is to have a website that accurately reflects your brand and helps you achieve your business goals. However, with so much information—and misinformation—out there about website design, it can be difficult to separate fact from fiction. In this blog post, we’ll debunk 5 myths about website design so that you can make informed decisions about your site.
Myth #1: A website is only important if you’re selling products or services online.
The first of the 5 myths about website design is that a website is only important if you’re selling products or services online.
Even if you don’t sell products or services directly through your website, it’s still an essential part of your business. Your website is often the first impression potential customers will have of your business, so it’s important to make sure that it gives off the right vibe. While it’s true that e-commerce sites need to be well-designed to convert visitors into customers, even businesses that don’t sell anything online can benefit from having a website. A website is a great way to showcase your products or services, share information about your business, and build relationships with your customers.
In addition, your website should be a reflection of your brand and communicate what makes your business unique. This means that even if you don’t have an e-commerce component, your website should still be high quality and well-designed.
Myth #2: Once you have a website, you’re done.
Your website is never really “done.” Just like any other marketing platform or piece of technology, it needs to be regularly updated to ensure that it’s effective. As your business grows and changes, your website should grow and change with it. Additionally, Google’s algorithms are always changing, so it’s important to stay up-to-date on best practices in order to ensure that your site continues to rank high in search results.
Not only does it need to be updated regularly, but you also need to be creating content for it on a regular basis as well. This content can take the form of blog posts, infographics, images, videos, or anything else that will help to educate and engage your audience. By adding more content (like blog posts), we open up the ability to use targeted keywords, which can help improve your website’s search engine optimization (SEO).
Out of the 5 myths about website design, this one tends to go over business owners’ heads because they think that once the site is live, there’s nothing more to do. The truth is, a website is an evergreen asset that needs to be nurtured and cared for over time.
Myth #3: You don’t need a professional designer—you can just do it yourself.
While some business owners may be able to design their own websites, most don’t have the time or expertise necessary to create a site that truly reflects their brand and meets their business goals. In addition, as we mentioned earlier, Google’s algorithms are always changing—so unless you’re keeping up with the latest trends in web design (which again, most business owners don’t have time for), there’s a good chance that your DIY site won’t be as effective as it could be.
It’s better to hire a professional designer if you want a website that accurately reflects your brand and helps you achieve your business goals. A professional designer will also be able to stay up-to-date on the latest trends in web design, so you don’t have to worry about your site falling behind.
A professional will also know more about how to create a site that is effective from an SEO standpoint, which can save you a lot of time and energy in the long run. Plus, someone with experience may design the website much faster without having to learn as they go, which could save you weeks or even months in getting your site up and running.
So for the 5 myths about website design, it’s important to consider whether you want to hire someone or you want to build it yourself.
Myth #4: A simple website is all you need.
A simple website might be enough if you’re a one-person operation or if you’re just getting started out. However, as your business grows, so too should your website. More content and more features will not only help keep visitors on your site longer—it will also help you achieve any number of additional business goals, such as generating leads or increasing sales.
While simplicity is important, you also don’t want your website to be so bare-bones that it looks unprofessional or like you’re not putting any effort into it. A happy medium is key when busting the 4th of 5 myths about website design.
Make sure that you have plenty of trust signals on your website, such as testimonials, customer reviews, contact information, and social media follow buttons. You should also have clear calls to action (CTAs) that tell visitors what you want them to do next. Whether you want them to sign up for your email list or buy a product from your online store, make sure it’s easy for your users to find the information they need. for them to do so.
Myth #5: Websites are expensive—you have to spend a lot of money to get a good one.
Of the 5 myths about website design, your budget may be the biggest deciding factor in whether you choose to do it yourself or hire a professional.
Like anything else in life, you get what you pay for when it comes to websites. However, that doesn’t mean that you have to break the bank in order to get a great site. When choosing a web designer or development firm, look for someone who offers affordable rates while still providing the quality and features you need for success.
The saying “you get what you pay for” comes to mind when thinking about websites. In most cases, you will get what you pay for when it comes to the quality of your website. However, that doesn’t mean that you have to spend a lot of money to get a great site. When choosing a web designer or development firm, look for someone who offers rates within your budget while still providing the quality and features you need for success.
What certain budgets can get you (understanding the 5 myths about website design):
$500 or less: In this budget, you can usually find a domain registrar, a website hosting plan, an SSL certificate, a pre-made theme or template, and someone to customize it for you. This option is best if you’re on a very tight budget and you don’t need anything too complex. Be wary of anyone who offers to build you a completely custom website for this price, as it’s likely they’re either new to the design industry, they don’t understand conversion-rate optimization, or they’re cutting corners somewhere to make up for the low rate. Don’t expect this type of website to generate much business.
$1,000-$5,000: This is a more realistic budget for most small businesses. In this price range, you can find a custom-designed website with the most basic features, such as an e-commerce storefront or an integrated blog. You can get a pretty good site for this budget but you may need to sacrifice some of the bells and whistles that you want.
$5,000-$10,000: If you have a bit more to spend, you can get a custom-designed website with advanced features that are actually designed to get your visitors to convert into paying customers. You can expect to get a well-designed website that is responsive, user-friendly, and optimized for search engines.
$10,000 or more: In this budget range, you can get an extremely high-quality custom website with all the bells and whistles. If you have a very large budget, you can also expect to get ongoing support and maintenance from your web design team. You should expect results from a website in this price range.
Of course, these are just general guidelines—your actual website costs will vary depending on your specific needs and goals. But this should give you a better idea of what kind of budget you’ll need to get the site you want.
5 Myths About Website Design That Business Owners Must Know Conclusion
As a business owner, it’s important to separate fact from fiction when it comes to website design. By busting these 5 myths about website design wide open, we hope we’ve set you on the path toward making informed decisions about your site. If you need help designing or redesigning your site, my team would be happy to chat with you about your options!